FAQs

a social media manager is a digital marketing professional who plans, creates, publishes, and monitors content across social media platforms. a social media handles all aspects of your socials, including strategy planning, idea generation, copywriting, graphic design, scheduling, posting and analysing performance. a social media manager ensures your social presence is consistent, engaging, and aligned with your overall business goals

having a presence on social media allows your business to connect with its target audience, raise brand awareness and increase sales. without social media, it’s harder for customers to find you or want to work with you, because being active on social media builds awareness, credibility and trust. having engaging content will also make you stand out amongst the crowd and gives you a competitive advantage over businesses not utilising it.

the best social media content educates, entertains, inspires, or sells. to grow your brand effectively, you should post a mix of content that teaches your audience something, builds emotional connection, shows the real people and processes behind your brand, highlights your products or services, and encourages engagement. not sure where to start? we can help by providing an in-depth social media strategy with content ideas, bespoke to your business needs.

seeing results on social media takes time and requires consistency. while you might notice small improvements such as increased reach or engagement within a few weeks, significant results like strong community growth, higher website traffic, and conversions usually take a few months of strategic, consistent posting and engagement.

between us, we have worked for a number of business to business (b2b) and business to consumer (b2c) brands across the education, wellness and beauty, local authority/government, transport and construction industries. before carrying out any work, we will assess if we are the right fit for your specific business. fill out our enquiry form to get started and see if we can help you!

while it’s important to remain consistent on social media, how often you post is dependent on your audience’s needs and preferences. it’s important to strike a balance between staying visible and maintaining quality content, without overwhelming followers. posting often also needs to be combined with active community engagement to drive results.

when it comes to choosing which platforms to post on, the most important thing is to focus on where your target audience spends their time. there’s no point in posting everywhere just for the sake of it, instead, identify the platforms your ideal customers use regularly and create content tailored to those spaces. as part of our social media strategy offering, we provide an in-depth audience analysis which provides recommendations on the platform(s) you should use.

even if you’re already posting on social media, professional social media management can take your online presence to the next level. a social media manager develops a tailored strategy aligned with your business goals, creates high-quality and engaging content, analyses performance to see what works, and actively engages with your community. so, while you can post yourself, social media management helps you achieve better results.

Yes, hiring a social media manager is worth it if you want to grow your online presence strategically and free up your time and energy to focus on running your business. A social media manager brings expertise to ensure your posts not only look good but also achieve your goals, whether that’s increasing brand awareness, driving website traffic, or generating leads and sales. investing in a social media manager can lead to significant long-term growth for your brand.